Organised in partnership with Montfort Eurasia
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An award-winning reputation management consultancy, delivering data-driven strategic advice to the world’s leading companies, individuals and organisations.

www.montforteurasia.com

Presenters:

John Mann, Director, Montfort Eurasia (USA)
Andrey Kozhevnikov, Founder & CEO, Fanda (UAE)

9:00 Beyond PR: A Multichannel Approach to Communicating with Stakeholders

• Corporate communications functions and their target audiences – reviewing the various channels that companies use to reach different groups of stakeholders
• How corporate communications help achieve your business goals – thinking of PR as a core function of your business
• Passive press service to proactive PR department – moving beyond press releases to building a lasting conversation about your company

9:45 Everything Is Online: Managing Your Digital Profile

• Corporate digital footprint in the age of AI – how online search has changed and how you need to recalibrate your digital presence
• Using social media to broaden your reach – communicating directly with stakeholders in real time
• International best practices for your corporate website

10:30 Coffee Break

10:45 Transparency in Action: Disclosure and Corporate Reporting

• The disclosure ecosystem: how annual reports, sustainability reports, operational updates, and investor communications work together as a unified disclosure architecture.
• Operational and financial updates: how regular reporting on production, reserves, and guidance strengthens transparency and builds market credibility.
• Annual and sustainability reports as the backbone: evolving from compliance documents into strategic narratives that communicate performance, strategy, and stakeholder impact.

Organised in partnership with Nightingale Int. 

A geopolitical foresight agency and SaaS-provider (Clarity Platform) specialising in Central Asia and Greater Eurasia — including the South Caucasus, Mongolia, Afghanistan, and Iran.

https://nightingale-int.com

Presenter: Eldaniz Gusseinov, Chief of Research & Co-Founder, Nightingale Int (Kazakhstan)

12:15 “Strategic landscape: what a Kazakh mining company should understand before building communications”

The task of the block is to show that any communication begins with an analysis of the environment. Companies that skip this stage build a PR strategy blindly.

Format: analytical presentation with specific cases (Kazatomprom as a public example, situations around critical minerals, recent sanctions precedents, consider the examples of international companies such as Cove Capital and the company’s entry into the Kazakh market – accompanied by a strategic narrative about the decline in the role of China, analysis of posts by the company’s management on social networks + on analytical platforms).

Organised in partnership with Nightingale Int.

Presenter: Vlad Paddack, Senior Analyst, AKE International (Switzerland)

14:00    “From Analysis to Action: How to Build Narratives and Model Crises” 

The task of the block is to translate geopolitical analytics into practical communication tools.

Part A: Constructing Narratives Based on Geopolitical Positioning

The key idea is that a Kazakh mining company should have a matrix of narratives adapted to different stakeholders, while consistent with each other.

Part B: Stress Testing of Communications through Crisis Scenario Modeling

The audience is offered 2 scenarios that require an immediate communication response. Purpose: to show how lack of preparation leads to specific losses.

Organised in partnership with Strategia Worldwide 

Strategia is different from other risk management companies because unlike the traditional – audit-led – process, we link risk to strategy. We also believe that risk can’t be addressed in ‘silos’ as too often it is the combination of risks that are the most toxic. 

https://www.strategiaworldwide.com

What is a crisis in Mining? 

• Political/governance; threats to / loss of license
• Safety/fatalities and workforce trust
• Tailings/water/environmental harm
• Community / artisanal conflict and social licence
• Cultural heritage and consent failures
• Security/human rights allegations

The new environment for crisis communications: ESG and social media

The four stages of crisis communications. Internal alignment + External engagement

• Long before a crisis: stakeholder relationship building
• The Crisis Communications Plan
• In-crisis response: Becoming the trusted voice
• Post-crisis rebuilding

Case study: Argentina

How lack of communications turned a minor incident into a loss of license to operate

Case studies from the region

16:30 Final theses for consolidation:

• A communication strategy without geopolitical analysis turns into an item of expenditure. With geopolitical analysis, it becomes insurance.
• For Kazakh companies, the task is twofold: to maintain strategic flexibility in the spirit of multi-vectorism and at the same time to be specific enough to inspire confidence in each audience.
• The investment in geopolitical expertise at the level of the communications department pays off at the very first crisis.

Open discussion with the audience.