16:30 Final theses for consolidation:

• A communication strategy without geopolitical analysis turns into an item of expenditure. With geopolitical analysis, it becomes insurance.
• For Kazakh companies, the task is twofold: to maintain strategic flexibility in the spirit of multi-vectorism and at the same time to be specific enough to inspire confidence in each audience.
• The investment in geopolitical expertise at the level of the communications department pays off at the very first crisis.

Open discussion with the audience.