www.montforteurasia.com

Presenters:

John Mann, Director, Montfort Eurasia (USA)
Andrey Kozhevnikov, Founder & CEO, Fanda (UAE)

9:00 Beyond PR: A Multichannel Approach to Communicating with Stakeholders

• How corporate communications help achieve your business goals
• Corporate communications functions and their target audiences
• Passive press service to proactive PR department
• PR tools, channels and target audiences

9:45 Everything Is Online: Managing Your Digital Profile

• Corporate digital footprint in the age of AI
• Website best practices
• Using social media to broaden your reach

10:30 Coffee Break

10:45 When Things Go Wrong: Crisis Communications in Mining

• Identifying potential reputational crises
• Ready for the worst – crisis preparedness
• The dos and don’ts of crisis response

11:30 Transparency in Action: Corporate Reporting

• Regular operational and financial reporting
• Preparing your annual report
• ESG reporting

https://nightingale-int.com/about-us/

12:15 “Strategic landscape: what a Kazakh mining company should understand before building communications”

The task of the block is to show that any communication begins with an analysis of the environment. Companies that skip this stage build a PR strategy blindly.

Format: analytical presentation with specific cases (Kazatomprom as a public example, situations around critical minerals, recent sanctions precedents, consider the examples of international companies such as Cove Capital and the company’s entry into the Kazakh market – accompanied by a strategic narrative about the decline in the role of China, analysis of posts by the company’s management on social networks + on analytical platforms).

14:00 “From Analysis to Action: How to Build Narratives and Model Crises”

The task of the block is to translate geopolitical analytics into practical communication tools.

Part A: Constructing Narratives Based on Geopolitical Positioning

The key idea is that a Kazakh mining company should have a matrix of narratives adapted to different stakeholders, while consistent with each other.

Part B: Stress Testing of Communications through Crisis Scenario Modeling

The audience is offered 2 scenarios that require an immediate communication response. Purpose: to show how lack of preparation leads to specific losses.

https://www.strategiaworldwide.com

Presenters:

Iain Pickard, Co-founder and Managing Partner, Strategia Worldwide (UK)

Lorna Ward, C-Suite adviser in Communications, Engagement and reputation management, Venn International (UK)

15:30 – Strategic & Crisis. Communications, Reputation management Introduction for Mining Leaders (Kazakhstan)

Introduction – set the scene

• Why this is not PR; communications as governance, risk control, and protection of licence-to-operate.
• What good looks like internationally: clarity of roles, speed-to-truth, and operationally effective messaging.

Communications spectrum: from PR – reputation — crisis capability

• Corporate PR vs. reputation management.
• Why mining crises are rarely single-stakeholder events.
• “What you likely have today” vs “What you need when it goes wrong”.

Mining crises are ESG crises

• Types of crises in extractives:
  • Safety/fatalities and workforce trust
  • Tailings/water/environmental harm
  • Community conflict and social licence
  • Cultural heritage and consent failures
  • Security/human rights allegations
• Communications specific to ESG

The crisis communications playbook

A simple message architecture leaders can execute under pressure – go through the 4 Ws:

• What
• What
• Who
• What

Relationship with leadership

• Importance of posture

Crisis comms case study Board level and execution on the ground: Burkina Faso (Trevali)

• A vignette from my Burkina Faso mining contract:
  • Site reality vs. board governance and investor scrutiny ‘Battle rhythm, disciplined facts vs assumptions, and messaging across local and corporate levels.
  • The practical lesson for Kazakhstan leaders: build the machine before you need it.

Case studies: three mining incidents, three lessons.

• Case 1: Catastrophic operational event — global trust collapse (tailings/safety archetype).
• Case 2: Heritage/community decision — long-horizon reputational damage (values/consent archetype).
• Case 3: Local safety incident — national political/regulatory escalation (Kazakhstan relevant archetype).
• Considerations for each

16:30 Final theses for consolidation:

• A communication strategy without geopolitical analysis turns into an item of expenditure. With geopolitical analysis, it becomes insurance.
• For Kazakh companies, the task is twofold: to maintain strategic flexibility in the spirit of multi-vectorism and at the same time to be specific enough to inspire confidence in each audience.
• The investment in geopolitical expertise at the level of the communications department pays off at the very first crisis.

Open discussion with the audience.