Strategia is different from other risk management companies because unlike the traditional - audit-led - process, we link risk to strategy. We also believe that risk can't be addressed in ‘silos’ as too often it is the combination of risks that are the most toxic.
https://www.strategiaworldwide.com
Presenters:
Iain Pickard, Co-founder and Managing Partner, Strategia Worldwide (UK)
Lorna Ward, C-Suite adviser in Communications, Engagement and reputation management, Venn International (UK)
15:30 – Strategic & Crisis. Communications, Reputation management Introduction for Mining Leaders (Kazakhstan)
Introduction – set the scene
- Why this is not PR; communications as governance, risk control, and protection of licence-to-operate.
- What good looks like internationally: clarity of roles, speed-to-truth, and operationally effective messaging.
Communications spectrum: from PR – reputation -- crisis capability
- Corporate PR vs. reputation management.
- Why mining crises are rarely single-stakeholder events.
- “What you likely have today” vs “What you need when it goes wrong”.
Mining crises are ESG crises
- Types of crises in extractives:
- Safety/fatalities and workforce trust
- Tailings/water/environmental harm
- Community conflict and social licence
- Cultural heritage and consent failures
- Security/human rights allegations
- Communications specific to ESG
The crisis communications playbook
A simple message architecture leaders can execute under pressure - go through the 4 Ws:
- What
- What
- Who
- What
Relationship with leadership
• Importance of posture
Crisis comms case study Board level and execution on the ground: Burkina Faso (Trevali)
- A vignette from my Burkina Faso mining contract:
- Site reality vs. board governance and investor scrutiny ‘Battle rhythm, disciplined facts vs assumptions, and messaging across local and corporate levels.
- The practical lesson for Kazakhstan leaders: build the machine before you need it.
Case studies: three mining incidents, three lessons.
- Case 1: Catastrophic operational event -- global trust collapse (tailings/safety archetype).
- Case 2: Heritage/community decision -- long-horizon reputational damage (values/consent archetype).
- Case 3: Local safety incident -- national political/regulatory escalation (Kazakhstan relevant archetype).
- Considerations for each
